Monday, 19 March 2012

Efficient packaging from Fresh Direct

I recently ordered a 'bunch' of groceries for delivery from Fresh Direct, the New York equivalent of Ocado in London. Over packaging is the norm here as everyone knows but this is a high end grocer with an emphasis on fresh, organic goods (the goods arrive in recycled boxes no less!) so I dared to think that they might have a sane packaging policy as well. Sadly no. That one extra plum tomato apparently just can't quite fit in with the other 5. Dito for the two lonely carrots sitting next to their more sociable brethren.

No comments:

Post a Comment